Localism or territorialism is a part of the development of surf culture in which individuals or groups of surfers claim certain key surfing spots as their own. The staff used to say that if they were hard at work and someone yelled "Surf's up!" the office would suddenly empty. Surfer Magazine was founded in the 1960s when surfing had gained popularity and was the initial voice for surf culture which included environmental activism. Because surfing was limited by the geographical necessity of an ocean coastline with beaches, the culture of beach life often influenced surfers and vice versa. Surfers' desire for the best possible waves to ride make them dependent on conditions that may change rapidly, given the unpredictable nature of weather events and their effect on the surface of the ocean.
The number of surfers throughout the world continues to increase as the culture spreads. It has affected music, fashion, literature, film, art, and youth jargon in popular culture. That initial culture directly influenced modern surfing, which began to flourish and evolve in the early 20th century, with its popularity peaking during the 1950s and 1960s (principally in Hawaii, Australia, and California). The history of surfing began with the ancient Polynesians. Surf culture includes the people, language, fashion, and lifestyle surrounding the sport of surfing.
2010 Mavericks competition at Half Moon Bay, California Pontiac woodie, used by early surfers. For other uses, see Beach bum (disambiguation).
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